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In choosing a name for my design company, I decided upon Introspect
Design because, it reflects internal thought and idea, which to me
is what all great designs are based upon. A successful design, or
animation is a smooth balance of art and communication. You never
want too much art in a design because the message you are trying to
communicate will be lost in the eye candy. However, if you try to
communicate too much information you will overwhelm the viewer or
fail to catch their eye. In essence every design that you see is something
that has had to take your attention away from what you were otherwise
doing. A good design will do this as well as communicate an idea,
sell a product or entice the viewer to find out more about something.
Achieving this balance in a design is something that I strive to do
in any project upon which I am working, whether it is print, web,
image or a time-based piece.
To find out more feel free to email me at JoeParadis@introspectdesign.com
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