In choosing a name for my design company, I decided upon Introspect Design because, it reflects internal thought and idea, which to me is what all great designs are based upon. A successful design, or animation is a smooth balance of art and communication. You never want too much art in a design because the message you are trying to communicate will be lost in the eye candy. However, if you try to communicate too much information you will overwhelm the viewer or fail to catch their eye. In essence every design that you see is something that has had to take your attention away from what you were otherwise doing. A good design will do this as well as communicate an idea, sell a product or entice the viewer to find out more about something. Achieving this balance in a design is something that I strive to do in any project upon which I am working, whether it is print, web, image or a time-based piece.
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